Why You Need a Facebook Digital Marketing Associate Certification?

Facebook Digital Marketing Associate Certification exams help you stand out in your field. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products. Digital Marketing Associate is one of the only certifications that Facebook recognizes, so it’s useful for agencies/people that want to set themselves apart from the thousands of other people running Facebook ads.

Target Audience:

Any of these roles can benefit from this Digital Marketing Specialist training:

• Marketing Managers.
• Marketing Officers.
• Marketing Creators.
• Any person who has an interest in social media marketing.

Duration:

3 Levels / 18 Training hours each.

**Each level is 400.00$ each required at the beginning of each level. 

Pre-requisites for joining:

• Interest in digital Marketing and having knowledge of social media marketing.
• Do the placement test.

Certification Exam Content Outline Digital Marketing Associate

The Value of Facebook (8%)

• Identify the different Products that make up the Facebook family of apps and services
• Communicate the value proposition of the Facebook family of apps and services for businesses

Create and Manage Ads (46%)

• Explain the differences between the tools available to create and manage ads
• Identify settings available at the campaign, ad set, and ad level
• Determine the Facebook campaign objective to achieve business goals
• Identify target audience capabilities
• Given a scenario, determine the appropriate ad formats
• Identify budget and scheduling options
• Determine the relationship between budget and estimated results

Advertising Fundamentals (25%)

• Identify the difference between an ad and a page post
• Identify the structure of a Facebook campaign
• Explain the importance of matching business goals to Facebook campaign objectives
• Communicate the value of the Facebook Pixel
• Explain the way Facebook charges for ads and where the ads are shown
• Identify how Facebook protects user data privacy and common ad policies

Reporting (8%)

• Identify campaign results through ads reporting
• Explain how to measure the success of a campaign

Establish Platform Presence (13%)

• Identify the steps to establish a business presence on Facebook and Instagram
• Explain the process to set up an ad account
• Identify mobile creative best practices