Digital Marketing Associate - Be Certified from Facebook

Thursday, Jul 01, 2021
Thursday, Jul 29, 2021
04:00 PM - 08:00 PM
Online
12
Days
:
01
Hours
:
52
Minutes
:
52
Seconds
Arkan Administrative Training Center
Digital Marketing Associate - Be Certified from Facebook Training Code: EVT-20200929-93 Arkan Administrative Training Center .

 Why You Need a Facebook Digital Marketing Associate Certification?

Facebook Digital Marketing Associate Certification exams help you stand out in your field. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products. Digital Marketing Associate is one of the only certifications that Facebook recognizes, so it’s useful for agencies/people that want to set themselves apart from the thousands of other people running Facebook ads.


Target Audience:

Any of these roles can benefit from this Digital Marketing Specialist training:

  • Marketing Managers.
  • Marketing Officers.
  • Marketing Creators.
  • Any person who has an interest in social media marketing.


Duration:

3 Levels / 18 Training hours each.

**Each level is 400.00$ each required at the beginning of each level. 


Pre-requisites for joining:

  • Interest in digital Marketing and having knowledge of social media marketing.
  • Do the placement test.

Certification Exam Content Outline Digital Marketing Associate

The Value of Facebook (8%)

  • Identify the different Products that make up the Facebook family of apps and services
  • Communicate the value proposition of the Facebook family of apps and services for businesses

Create and Manage Ads (46%)

  • Explain the differences between the tools available to create and manage ads
  • Identify settings available at the campaign, ad set, and ad level
  • Determine the Facebook campaign objective to achieve business goals
  • Identify target audience capabilities
  • Given a scenario, determine the appropriate ad formats
  • Identify budget and scheduling options
  • Determine the relationship between budget and estimated results

Advertising Fundamentals (25%)

  • Identify the difference between an ad and a page post
  • Identify the structure of a Facebook campaign
  • Explain the importance of matching business goals to Facebook campaign objectives
  • Communicate the value of the Facebook Pixel
  • Explain the way Facebook charges for ads and where the ads are shown
  • Identify how Facebook protects user data privacy and common ad policies

Reporting (8%)

  • Identify campaign results through ads reporting
  • Explain how to measure the success of a campaign

Establish Platform Presence (13%)

  • Identify the steps to establish a business presence on Facebook and Instagram
  • Explain the process to set up an ad account
  • Identify mobile creative best practices




Training Agenda

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